How Is It Still January? Your January Guide to Thriving (and Surviving)

Marketing Doesn’t Work… Until It Does "Marketing doesn’t work." "How do you guarantee success?" "What if your ideas don’t work?" Fair questions. No one wants to throw money at something that might work. But here’s the reality: marketing shapes your decisions every single day, whether you realize it or not. Case in Point: Post Malone Oreos Did I buy them solely because Post Malone endorsed them? Yep. Do I normally buy Oreos? Nope. I’m not saying we don’t make our own choices, but to think marketing has zero influence on you is nearly impossible. It’s everywhere—on your social feeds, in your inbox, on billboards, during your favorite podcast. And when it’s done right, it sticks. Marketing Budgets: Big, Small, and Everything in Between Not every business has a Post Malone-sized marketing budget, and that’s okay. Effective marketing is about strategy, not just spending power. But let’s break down some marketing budget tiers and the impact they can have: 💰 Big Budget: $10M+ (Think Global Brands) Celebrity endorsements (Post Malone, Taylor Swift, Michael Jordan) Super Bowl ads ($7M+ for a 30-second spot) Nationwide campaigns with TV, digital, influencer, and retail integration Brand awareness that saturates the market (think Nike, Apple, Coca-Cola) 💡 Impact: Maximum exposure, instant recognition, and the ability to own a conversation. 📢 Mid-Size Budget: $500K - $5M (Think Regional/National Brands) Digital advertising (Google, Facebook, Instagram, LinkedIn) Influencer partnerships at various levels (macro/micro) Public relations and content marketing Local sponsorships and event activations 💡 Impact: Brand awareness and engagement at a meaningful level, with a strong ROI when executed well. 🚀 Small Budget: $10K - $100K (Think Small Businesses & Startups) Targeted social media ads Email marketing campaigns SEO and content strategy Grassroots efforts (community sponsorships, networking, referral programs) 💡 Impact: When done right, smaller budgets can be just as effective—hyper-targeted marketing often converts better than broad campaigns with massive spend. What If Marketing “Doesn’t Work”? Even the biggest brands fail sometimes. Remember Pepsi’s controversial campaign with a certain celebrity? Or Peloton’s awkward holiday ad? Marketing mistakes happen. But here’s the thing— we still remember them. And that’s the power of marketing. It keeps brands in conversations. It influences perception. And ultimately, it impacts what we buy. Marketing Intellect: Helping Businesses at Any Level Marketing isn’t optional—it’s essential to growth. If you’re not telling people how awesome your business is, someone else is getting their attention. At Marketing Intellect , I specialize in creative, results-driven strategies for businesses of all sizes. Whether you have a big budget or a shoestring one, I’ll help you make the most of it. 📢 Don't go at it alone. Let’s build a strategy that works for YOU. P.S. Stay tuned for my Post Malone Oreo taste test. #MarketingMatters #Branding #MarketingStrategy #MarketingLeadership #PostMaloneOreos #MarketingInfluence

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As a small business owner, the pressure to always be available can make taking a break feel impossible, but stepping away is essential for maintaining focus, creativity, and organization. Preparing for my first-ever family cruise has been a whirlwind of balancing.

Starting a business is a wild mix of challenges and rewards, where messy lists and determination fuel every step forward. Reflecting on my first year, I’ve learned that while it may not get easier, the hustle and heart make it all worth it—here’s to embracing the journey, failing boldly, and chasing those big dreams!

Why did the cranberry turn red? Because it saw the turkey dressing!

Celebrate and Market Through the Holiday Season—Halloween to Christmas!

Happy Autumn Friends! Ah, fall—the season of pumpkin spice everything, cozy sweaters, and the endless search for the perfect leaf pile to jump into (even if we’re adults who should probably know better by now).

Learn to juggle work, life, and volunteering without losing your cool. Find balance, stay sane, and fill your bucket—even if it's just for laughs!

The Evolving Nature of Humility: Lessons for Marketers and Small Business Owners The Origin of Humility The term "humble" originates from the Latin word "humilis," meaning lowly or grounded. It’s connected to "humus," which refers to the earth or soil, signifying a modest and grounded nature. Throughout history, humility has been considered a virtue, often associated with modesty, self-awareness, and a lack of arrogance. Humility in Today’s Society In contemporary society, humility holds a vital place, particularly as a counterbalance to the often ego-driven culture of social media and self-promotion. It’s a quality admired in leaders, influencers, and businesses alike. Humility fosters authenticity, encourages open-mindedness, and strengthens relationships, making it a key trait in personal and professional growth. Humility in Marketing Marketing, inherently ever-changing, requires a constant reassessment of strategies, tools, and trends. Marketers who embrace humility are better equipped to adapt to these changes. Humility in marketing means being open to feedback, learning from failures, and staying curious about new trends and technologies. For example, a humble marketer will recognize the value of user-generated content, understanding that customers' voices can enhance brand authenticity more effectively than traditional advertising. This approach not only builds trust but also fosters a community around the brand, encouraging loyal customer relationships. Humility in Small Business Ownership As a small business owner, humility is an indispensable trait. Running a small business is a dynamic and often unpredictable journey, where success is accompanied by numerous challenges and learning experiences. Humility allows business owners to remain teachable, to accept and learn from mistakes, and to pivot strategies when necessary. Humility fosters a growth mindset. It encourages small business owners to seek advice, collaborate with others, and continuously improve their business practices. This mindset is crucial in navigating the complexities of the business world and staying resilient in the face of adversity. The Intersection of Marketing and Small Business Ownership Both marketing and small business ownership require a delicate balance of confidence and humility. While confidence drives innovation and risk-taking, humility ensures that these risks are calculated and informed by the market's needs and feedback. As a marketer and small business owner, humility keeps you grounded. It reminds you that your success is not solely your own but is built on the contributions of your team, the loyalty of your customers, and the feedback from your community. It encourages you to remain adaptable and responsive to change, which is essential in the ever-evolving landscapes of both marketing and business. Stay Humble, Stay Successful Humility isn't just a personal virtue; it's a secret weapon in marketing and business. Embrace humility, and you'll build real connections, loyal customers, and steer your business ship through stormy seas with grace and grit. So, keep your feet on the ground and your ego in check, and watch how humility not only keeps you steady but also rockets you to lasting success. Stay humble, stay awesome!